CREATIVE MARKETING FOR JEWELLERY AND LIFESTYLE BRANDS

Back Story

 
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I am a marketing communications expert specialising in brand and digital strategy and a strong advocate for new ways of thinking about the old ways of doing things. I work independently, on a fixed term, for a fixed fee and only charge for the time it takes me to do the job.  

Having worked and led teams in global networked advertising agencies and some of the UK’s biggest media houses, my experience is based firmly with lifestyle brands that generally appeal to women. My clients are UK and international facing companies that are ambitious and want to increase their market share. I understand how external agency partners work having founded, run and sold a multi-award winning digital branding agency and I now offer an in-house style of working that builds your team as well as your brand. 

 

Specialisms

  • Brand Consultancy
  • International Brand Strategy
  • Trend Analysis
  • Media Strategy and Buying
  • Brand Partnerships/Celebrity Endorsements
  • Digital Marketing
  • Mentoring and Strategy to Develop Brands for Sale

 
Having worked with independent product and retail brands for over twenty years, it is important to me to see good work communicated well and a great idea take flight. Every company, product or service can benefit from creating a brand around its values and the personality of the people who drive it, because it is these things that make it recognisable and accessible and therefore able to do better business. From fine and fashion jewellery through to high street cosmetics I have helped both national and international brands build their profits by keeping customers engaged, happy to buy and importantly, recommending them on.
— Jo.