Video content for web and instore
Social Media
Advertising campaign in consumer magazines and POS
MARKETING STRATEGY / BRAND PARTNERSHIPS / CREATIVE / PHOTOGRAPHY / VIDEO / WEB DESIGN / SOCIAL MEDIA
CHLOBO
A brand reboot to create a strong, relevant ‘Boho Luxe’ identity and personality. Creative strategy, photography, video and written content, events and new media channels were all implemented on the back of a campaign to define and communicate the fashion forward element of this UK silver stacking brand.
DMR
Product launch of the Yellow Box Collection. Combining fine diamond jewellery with upbeat, warm British style for UK retailer David M. Robinson through brochure communications, elegant photography and strong in-store imagery. The Yellow Box collection developed a must-have identity of its own and is still synonymous with classic design and luxury.
Launching the new 'Yellow Box' Collection for David M. Robinson
CREATIVE AND MEDIA STRATEGY / DESIGN / PHOTOGRAPHY / VIDEO / PR / INSTORE GRAPHICS
A fresh approach to Bridal jewellery for Jon Richard
STRATEGIC AND CREATIVE DIRECTION / DESIGN / PHOTOGRAPHY / VIDEO / BROCHURE AND COLLATERAL / INSTORE GRAPHICS
JON RICHARD
A powerful, contemporary update for this established high street bridal and occasion wear brand through an injection of fun, fashion imagery. The online, brochure and in-store images drew attention to the product range and cut through the noise and clutter of the exploding wedding market.
COLLECTION COSMETICS
Taking a twenty five year old high street favourite on to the international stage with fresh credentials, colour and an attitude to match. Collection cosmetics found a new, dynamic audience of fashion followers and make up lovers, doubled its UK doors and established itself in South East Asia with a new name, imagery, online and in-store communications.
INTERNATIONAL BRAND BUILDING / MARKETING AND MEDIA STRATEGY / BRAND PARTNERSHIPS / PR / CREATIVE / PHOTOGRAPHY / COLLATERAL / WEB DESIGN AND BUILD / SOCIAL MEDIA
Giving Collection Cosmetics International appeal.
Capturing elegance for Eric N. Smith
ERIC N SMITH
Photography, design, media and brochure work to communicate the upscale cosmopolitan feel of the award-winning Glasgow based designer, showcasing ways to wear and the detail of fine diamond pieces.
JEROME RUSSELL
A boost of hard working hair care glamour and 360 degree brand update for BBlonde from Jerome Russell, the UK’s No.1 blonding range, prior to corporate sale. This creative communications strategy developed the brand’s position in-store across all high street retailers and included award winning packaging design, photography, blogger and ambassador recruitment, PR plus strong social media campaigns.
MARKETING AND MEDIA STRATEGY/ CREATIVE DIRECTION / PHOTOGRAPHY / PACKAGING DESIGN
A major make-over for BBblonde